For many of these students, it’s the first time they have ever owned a new pair of shoes, a warm coat of their own,
or a shirt from their favorite team. In that moment, they have something every child deserves – the feeling of belonging.
Confidence can transform a child’s school experience. New clothing boosts self-esteem, increases school attendance, and helps students focus on learning.
We aren’t just providing clothes. We are giving children the confidence to succeed and the opportunity to reach their full potential.

The extraordinary support from JCPenney and Target helps us achieve shopping experiences for young students in need.
Together, we are making a difference in the lives of numerous under-resourced families.
We appreciate the strong partnerships we have with the following organizations who help us identify our city’s most vulnerable children to participate in Operation School Bell.
Seattle Public Schools – Family Support Program
Solid Ground – Broadview
Solid Ground – Sand Point Family Housing
ADWAS – Abused Deaf Women’s Advocacy Services
University Kiwanis
National Association of Catering Events
Medina Foundation
D.V. and Ida J. McEachern Charitable Trust
Alfred and Tillie Shemanski Trust, Bank of America, N.A., Trustee
Target Community Impact
Windermere Foundation